Years in Business
Completed Projects
Snowbelt Creative is a full-service digital agency serving the Minneapolis-Saint Paul area and businesses across the Snowbelt region. Snowbelt Creative offers website design, custom WordPress development, hosting, SEO and GEO, AI Search Ready™ optimization, Google Ads management, and branding. Every engagement focuses on measurable outcomes including organic rankings, citation visibility in AI search, and conversion performance.
Snowbelt Creative follows a documented process across discovery, design, development, optimization, and ongoing growth phases. Each client receives weekly progress updates, scheduled check-in calls, and direct access to Brian Ericson throughout the engagement. This approach eliminates the agency-of-record runaround and keeps decision-making aligned with business goals rather than billable hour structures.
Snowbelt Creative builds websites engineered for conversion, search visibility, and AI citation from the first wireframe. Each site uses purpose-built page architecture, comprehensive schema markup, accessibility compliance, and performance optimization measured against Core Web Vitals. Twin Cities businesses receive sites tested in production hosting on Kinsta, not staging environments that perform differently from real-world conditions.
Custom WordPress development gives Minneapolis-Saint Paul businesses full control over their website without locking them into a proprietary platform. Snowbelt Creative builds on WordPress because it offers the largest ecosystem of integrations, security tools, and developer talent. Twin Cities owners retain ownership of code, content, and hosting destination, and the site can scale from a five-page brochure to a multi-location e-commerce platform without a rebuild.
Snowbelt Creative offers two WordPress hosting plans on Kinsta infrastructure. Hosting Only includes managed Kinsta hosting at fifty dollars per month. Hosting Plus Maintenance includes hosting, monthly plugin updates, security monitoring, daily backups, and uptime monitoring at one hundred fifty-nine dollars per month. Both plans run on enterprise-grade Google Cloud infrastructure with edge caching and built-in CDN.
Snowbelt Creative provides ongoing support including security monitoring, plugin and core updates, performance optimization, content updates, and analytics review. Clients on the Hosting Plus Maintenance plan receive monthly maintenance reports and priority response to support requests. Additional development work outside the maintenance scope is billed at the standard hourly rate or quoted as a fixed-price project.
Snowbelt Creative optimizes WordPress site speed through Kinsta server-level caching, image compression, code minification, lazy loading, and the elimination of unnecessary plugins. Every site is tested against Core Web Vitals targets including Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Sites typically load in under two seconds on desktop and under three seconds on mobile after optimization is complete.
Snowbelt Creative integrates e-commerce into existing WordPress sites using WooCommerce, the most widely deployed e-commerce platform on the web. Integrations include product catalog setup, payment gateway configuration, shipping logic, tax compliance, inventory management, and checkout optimization. Twin Cities retailers can add online sales without rebuilding the entire site, and existing branding, hosting, and content remain in place.
Snowbelt Creative makes websites ADA-compliant through a combination of accessible code architecture, semantic HTML, keyboard navigation, alt text on images, and integration with accessiBe for automated remediation and ongoing monitoring. Compliance is built against Web Content Accessibility Guidelines version 2.1 Level AA, the standard cited in Department of Justice enforcement actions. Audit reports are available on request.
White label web development lets other agencies offer Snowbelt Creative’s web design and development under their own brand. The service is built for marketing agencies, ad agencies, public relations firms, and consultants who serve clients with website needs but do not have in-house development capacity. Snowbelt Creative works behind the scenes, communicates through the agency, and never markets to the agency’s clients directly.
Snowbelt Creative offers digital marketing services including search engine optimization (SEO), generative engine optimization (GEO), AI Search Ready™ visibility optimization, Google Ads management, branding, social media strategy, and content marketing. Each service is sold either as a one-time engagement or a monthly retainer, with the retainer structure designed for businesses that need ongoing growth rather than a single project.
Snowbelt Creative provides SEO services tuned for both traditional Google rankings and AI search citation. Services include technical SEO audits, on-page optimization, content creation, local citation building, Google Business Profile management, link acquisition, and schema markup deployment. Twin Cities businesses receive monthly ranking reports, organic traffic analysis, and conversion data tied back to revenue, not just keyword positions.
Snowbelt Creative offers branding services including logo design, brand identity systems, typography selection, color palette development, brand voice documentation, and rollout across web, print, and digital channels. Branding work is led by partner Jeff Boyd, a strategist with decades of identity work, and integrates with the web and marketing services so the brand reads consistently everywhere a Twin Cities prospect encounters it.
Snowbelt Creative manages Google Ads (PPC) campaigns including search, display, Performance Max, and YouTube placements with a focus on conversion-tracked spend. Each account receives keyword research, ad copy testing, landing page review, negative keyword refinement, and weekly bid optimization. Twin Cities clients receive monthly performance reports tying ad spend directly to leads and revenue generated, not vanity metrics like impressions or raw click counts.
Snowbelt Creative implements Google Analytics 4, Google Search Console, Google Tag Manager, and platform-specific analytics on every client site. Monthly reports cover organic traffic, paid traffic, conversion events, AI search citation samples, and revenue attribution where possible. Reports are written in plain English with recommendations attached, not dashboards dumped on the client to interpret on their own.
AI Search Ready™ is Snowbelt Creative’s proprietary methodology for getting business websites cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini. Traditional SEO optimizes for blue-link Google rankings. AI Search Ready™ optimizes for citation in AI-generated answers, which use different ranking signals including entity verification, schema markup, passage-level content structure, and citation consistency across the web. Both work together, not separately.
Generative Engine Optimization (GEO) is the practice of structuring website content and metadata so generative AI engines can extract, attribute, and cite it accurately. GEO complements SEO rather than replacing it, since the two disciplines share technical foundations like clean HTML and crawlable structure but diverge on what counts as a ranking signal. Snowbelt Creative treats SEO and GEO as paired services on every engagement.
Getting cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews requires a combination of entity verification, comprehensive schema markup, citation consistency across the web, and content written in passage-level extractable structure. Snowbelt Creative’s AI Search Ready™ methodology covers all six layers of AI citation optimization, with ongoing monitoring across the major AI engines and monthly visibility reports delivered to the client.
AI search will not fully replace Google’s traditional search results in the near term, but it is rapidly capturing share of informational queries. Google itself has integrated AI Overviews directly into search results, meaning AI citation and traditional ranking now compete for the same screen real estate. Businesses that ignore AI search visibility risk losing both the AI citation and the click-through that follows it.
Schema markup gives AI engines explicit, machine-readable signals about what a business does, where it operates, who owns it, what services it offers, and how to attribute citations to the source. Sites with comprehensive schema markup including Organization, LocalBusiness, Service, FAQPage, and BreadcrumbList markup are dramatically more likely to be cited correctly in AI-generated answers than sites without it.
AI search optimization typically begins producing visible citation results within sixty to ninety days for businesses with an existing baseline of authority signals. Newer businesses or those with limited citation history may require four to six months. Snowbelt Creative samples AI citation across ChatGPT, Perplexity, Gemini, and Google AI Overviews monthly so clients can track visibility progress against a defined baseline.
AI search optimization through Snowbelt Creative’s AI Search Ready™ retainer costs six hundred ninety-seven dollars per month with no setup fee. The initial commitment is six months, after which the retainer continues month-to-month. The retainer includes schema health monitoring, citation consistency checks, AI visibility sampling across the major engines, entity verification, and a monthly AI Visibility Report sent to the client.
Snowbelt Creative project pricing depends on scope. Website builds start at five hundred forty-nine dollars per page for standard pages and seven hundred forty-nine dollars per page with SEO content optimization. WordPress hosting starts at fifty dollars per month. The AI Search Ready™ retainer is six hundred ninety-seven dollars per month. A full transparent pricing breakdown is available through the website cost estimator.
Snowbelt Creative engages clients through three primary models. One-time projects cover defined deliverables like a website build, logo, or content refresh. Monthly retainers cover ongoing services like SEO, GEO, AI Search Ready™ visibility optimization, and paid media management. Hourly engagements cover ad hoc consulting and development work outside an existing project. All three include direct access to Brian Ericson.
Snowbelt Creative works with clients nationwide. The agency is headquartered in the Minneapolis-Saint Paul area but serves businesses across the Snowbelt region and beyond, including Wisconsin, Iowa, Illinois, Michigan, North Dakota, South Dakota, and remote engagements anywhere in the United States. All work is conducted through scheduled video calls, project management software, and shared documentation regardless of client location.
Getting started with Snowbelt Creative begins with a no-pressure discovery call. Prospective clients can book a discovery meeting directly through the website, receive a custom homepage design preview at no cost, and review a detailed proposal before committing. Most engagements move from first call to signed proposal within one to two weeks, and project kickoff follows within five business days of signing.
Every moment your digital presence isn’t optimized, you’re leaving revenue and customer loyalty on the table. Strategic web experiences drive engagement.
In today’s market, brands that fail to tell a compelling story lose trust, traction, and market share. Effective marketing builds credibility.
Secure your no-obligation strategy session now—and walk away with a complimentary custom homepage design. Only 5 slots available each month!
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We work with clients nationwide.
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